On the very first morning of the summer holidays, I woke up and the first thought that popped into my mind was…

“Shall we go for an ice cream?”

Later that day, the grandchildren had an ice cream… and then we all ended up going for cake.

I remember thinking…

“What on earth is going on?”

Then I realised exactly what was happening.

When the children are off school, life revolves around food.

Breakfast…
Snacks…
Picnics…
Ice creams…
Days out…
Cafés…
Barbecues…
Treats…

It suddenly feels as though food is everywhere.

And if you’re trying to lose weight or quieten the food noise, it can feel exhausting.

Is eating with the children the problem?

Not at all.

There’s absolutely nothing wrong with sharing an ice cream or enjoying a slice of cake with your family.

The problem isn’t the food.

The problem is what happens afterwards.

You really only have two choices.

Choice One

Eat the cake…

Then keep eating because you’ve already “blown it.”

Feel guilty.

Promise yourself you’ll start again on Monday.

Become trapped in that familiar cycle of guilt, overeating and food noise.

Choice Two

Choose to eat it…

Or choose not to.

But make the decision intentionally.

Listen to your body.

Are you actually hungry?

Or are you simply eating because everyone else is?

If you decide to enjoy the cake, enjoy every mouthful.

No guilt.

No punishment.

No shame.

Just a conscious decision.

Of course, eating cake and ice cream every day may lead to weight gain, and you probably won’t feel your best.

But enjoying an occasional treat with your children or grandchildren doesn’t have to become a spiral of guilt.

This is the perfect time to remember ARCHIE.

Meet ARCHIE

A – Ask

Ask yourself…

“Do I really need this right now?”

Pause for just a few seconds before making your decision.

That tiny pause can change everything.

R – Remember Your Reasons

Why did you start this journey?

What matters most to you?

Will eating this help you move closer to your goal, or further away from it?

There isn’t a right or wrong answer.

Simply make a conscious choice.

C – Cravings Are Temporary

They really are.

Food noise can make it feel as though the ice cream van is calling your name or the bakery is impossible to resist.

But cravings rise…

And they fall.

If you can wait just a few minutes, you’ll often discover the urge has already started to fade.

H – Hydrate

Sometimes your body isn’t asking for food at all.

It’s asking for water.

Before reaching for the snack, have a large glass of water and give yourself a few minutes.

You might be surprised how often the craving disappears.

I – Imagine

Imagine how you’ll feel afterwards.

If you eat it…

Will you genuinely enjoy it?

Will it satisfy you?

Or will it leave you feeling disappointed because you weren’t really hungry?

Now imagine walking away.

Would you feel empowered?

Proud?

Relieved?

Or would you still choose to enjoy it because that’s what you truly wanted?

There isn’t a perfect answer.

There is only your answer.

E – Exit (or Engage) Intentionally

Ask yourself what you really need.

Is it food?

Or is it comfort…

A break…

Connection…

Rest…

Or simply something to do?

If the answer isn’t food, gently step away.

Exit the food noise.

Remember…

You are in control—not the cake, not the ice cream, and certainly not the food noise.

Ready to Enjoy the Holidays Without the Guilt?

If you’d like to discover more practical ways to quieten the food noise during the school holidays, I’ve created a FREE 38-page ARCHIE School Holiday Survival Guide.

It’s packed with practical strategies to help you enjoy summer without guilt, without restriction, and without feeling like you’ve failed.

Simply click the link below, enter your email address, and I’ll send it straight to your inbox.

Download your FREE ARCHIE School Holiday Survival Guide here.

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My book is now available on Amazon across the universe from today 5th September 2025 click here to purchase your copy – it’s even currently free on kindle direct!

ARCHIE was a little man that lived in my tummy – installed there without a thought of malice of cruelty, he was put there by my family to quite simply make me eat – what could go wrong I hear you ask?

Here is what my ARCHIE looked like – did you have an ARCHIE too?

This is how my ARCHIE framework helped me lose 5 stone! Who knew Primark leggings were so stretchy – I didn’t realise I’d become to overweight.

These are the before and after photos of me before I realised that was going on with my weight

So I developed a framework called ARCHIE to help just about anyone on the planet to lose weight and maintain their sanity and joy and happiness along the way.

ARCHIE is not a diet, it is not a fad and it’s not dull and boring, it’s just about changing your mindset to lose weight and be happy.

Here’s a bit about ARCHIE

Break Free from Cravings. Build Habits That Last.

Are you tired of losing the same weight over and over? Do cravings, stress, or old habits keep pulling you back? You’re not alone — but you can change that.

Meet ARCHIE – a simple, science-based framework designed to help you take back control, without fads, guilt, or quick fixes.

ARCHIE stands for:

• Ask Yourself First – pause and check hunger, feelings, and need.
• Remember Your Reasons – reconnect with your why.
• Cravings Are Temporary – urges pass; ride the wave.
• Hydrate Instead – drink water first.
• Imagine the Outcome – play forward the next hour or day.
• Exit or Engage – step away or take the smallest helpful action.

This is more than a diet trick — it’s a mindset shift. With ARCHIE, you’ll learn how to quiet cravings, stay motivated, and make kinder choices that actually stick.

Who is this book for?
Busy parents, students, professionals, or anyone who wants a gentle, doable way to change habits. Whether you’re aiming to lose weight, improve your health, or simply feel more in control, ARCHIE will guide you every step of the way.

Simple. Powerful. Life-changing.
It’s time to stop battling yourself and start backing yourself. ARCHIE will show you how.

Also, I have based this complete framework of ARCHIE for you very own hypnotherapy sessions to lose weight, if you have the book and want to lose the weight and be happy, please do get in touch.

success@loseweightbehappy.co.uk

Also, if you would like to be part of my new facebook group to celebrate all things weight loss – for support, sessions and more please go join us here

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